The shoptimizer, a marketing tool with NFC technology, is enjoying increasing popularity in industries such as retail and catering. Elias Danninger and Daniel Sigl, who developed the shoptimizer with their young company Dauntles GmbH, now want to make their innovative marketing tool even more famous with their first advertising appearance. With the shoptimizer you can easily submit reviews of companies and service offerings on social media platforms such as YouTube or Facebook.
With some satisfied customers as testimonials who are already successfully using the shoptimizer as a marketing tool, several advertising videos were created. The film was shot at Damn Plastic on Mariahilferstrasse in Vienna, among others. Victoria Neuhofer and Stephanie Sinko, the two founders of Damn Plastic, offer a colorful range of so-called impact products from a wide variety of segments in their stylish shop in the Gerngross department store. Impact products do not contain any plastic or are made from recycled material, for example from plastic that has been fished out of the sea. The concept has proven successful; there are now several Damn Plastic locations, in addition to the headquarters in Salzburg, one in Vienna and one in the Slovenian capital Ljubljana. In Bregenz, Munich and Los Angeles as well as a second shop in Ljubljana will be added soon.
“We have been using the shoptimizer in all of our stores almost since the company was founded and are extremely satisfied with the results,” reports Damn Plastic managing director Sinko. “For us, the shoptimizer is an uncomplicated and incorruptible analysis tool to find out more about our customers and their satisfaction with our product range.”
For the filming of the videos, the shoptimizer duo Danninger and Sigl hired video professional Taras Gudzovskyi as production manager and cameraman. The young Ukrainian runs his own production company in Vienna, Goodsky Media.
]]>The last few years have been very challenging for the catering industry. The COVID-19 pandemic has plunged the industry into a crisis and has brought many challenges.
The closures of restaurants and bars to slow the spread of the virus have left many businesses in financial difficulties. Many have had to close their doors forever, while others have only survived at great loss. The restrictions, which have also impacted the operating model and customer experience, have made it difficult for business owners to maintain their sources of income.
Not only the closures have affected the gastronomy, but also the changes in consumer behavior. Many people are afraid to eat out in restaurants, preferring take-out options or food delivery instead. This has resulted in many restaurateurs having to change their business model and focus on delivery and pickup to survive.
Despite all these challenges, many restaurateurs have shown the strength and courage to move on and do their best to keep their businesses afloat. Many have found creative solutions to reach their customers and ensure they continue to enjoy delicious food.
The hospitality industry is highly competitive and it can be difficult to find additional income streams. One way to make more money is to join affiliate programs.
Affiliate programs are partnerships between companies and influencers or website owners, where a commission is generated for sales or leads. As a restaurateur, you can benefit by promoting products or services from companies that are relevant to your target audience.
For example, as an Italian restaurant owner, you can promote a kitchen appliance or food vendor affiliate program. Or, as a coffee shop owner, you can promote an affiliate program for coffee products.
Here are some tips on how to successfully get started with affiliate programs:
Affiliate programs allow restaurateurs to increase their revenue by promoting appropriate products and services that are relevant to their target audience. By using different marketing channels and adding value, restaurateurs can build successful affiliate marketing.
]]>Online trade has increased significantly in recent years and poses a major threat to stationary trade. With the convenience of shopping from home, the large selection of products and the often lower prices, more and more customers are turning to online trade.
A major problem for brick-and-mortar retail is that it is often unable to keep up with online retail prices. Due to the lower costs for staff, rent and other fixed costs, online retailers can often offer cheaper prices.
Another issue is the convenience of online trading. Customers can shop 24/7 without leaving home. You have access to a much larger selection of products and can easily compare them.
In order to counter online trade, stationary retailers must reflect on their strengths and emphasize them. For example, they can offer a larger selection of products in their shops and score with personal advice and service. Offering click-and-collect services, where customers can order online and pick up the products in-store, can also be a good way to combine online and offline commerce.
All in all, it is important that brick-and-mortar retailers adapt to the changing needs of their customers and assert themselves against online trade with innovative concepts. This is the only way they can remain successful in the long term.
Google ratings are an important factor in the success of brick-and-mortar retail. More and more people are using the Internet to find out about products and services and are also looking for reviews from other customers. A good rating can help to ensure that a business is chosen by potential customers.
Google reviews are especially important because they are quick and easy to find. When someone searches for a nearby store, reviews appear right in the search results. This allows potential customers to quickly get a glimpse of a store without even having visited it.
A good review can help attract potential customers to a store. However, a bad review can make potential customers avoid a store. Therefore, it is important for stores to ensure their reviews are positive. One way to do this is by providing good customer service and making an effort to resolve any issues quickly and effectively.
Another important factor is the number of reviews. The more reviews a store has, the more trustworthy it appears. Businesses should therefore make sure that they receive regular reviews and actively ask satisfied customers to leave a review.
It's also important for stores to monitor reviews and respond to negative reviews. Negative reviews can appear when potential customers search for a store. When a store responds to negative reviews and tries to fix the issue, it can help potential customers visit the store anyway.
Google reviews can increase brick-and-mortar retailers' sales by enticing potential customers to visit a store. When someone searches for a nearby store, the reviews appear right in the search results. This allows potential customers to quickly get a glimpse of a store without even having visited it.
A good review can help attract potential customers to a store. However, an average or poor rating can make potential customers avoid a store. Therefore, it is important for stores to ensure their reviews are positive. One way to do this is by providing good customer service and making an effort to resolve any issues quickly and effectively.
Another important factor is the number of reviews. The more reviews a store has, the more trustworthy it appears. Businesses should therefore make sure that they receive regular reviews and actively ask satisfied customers to leave a review.
Stores can also use the reviews to improve their offering and service. For example, you can react to problems or requests that are frequently mentioned in the reviews and act accordingly. This is a way for them to show that they care about their customers' opinions and strive to improve their service.
]]>The situation is as follows: they have a brick-and-mortar store. Your company has an online presence. they know that many customers and potential customers do online research before making a purchase. they look for sizes, colors, guarantees, prices, availability, hours of operation and location.
Then read reviews. Positive ratings and a high rating average increase the chances of retaining existing customers and attracting new ones. so how do they get these ratings? How can they get more feedback? How can you make it easy for your customers to rate your business and leave you a positive review?
Marketing experts have long known that a customer must be presented with a message seven times before it gets across - the so-called rule of seven. you will probably have to ask for reviews several times during your customer's visit. Make it easy for customers to leave you a review. It's important that they mention that they want a review before the person leaves the store. Once the customer leaves the store, their chances of getting a review drop to zero.
Ask for feedback in multiple places that you know customers will "hear"! Put up signs in changing rooms and on toilet doors. Ask for it on the menu and on the tables. Signs and cards with a link to rate your business should also be displayed at the tills.
To encourage them even more, tell your customers how they will use their feedback. If they make changes based on customer reviews, they give examples. Post updates on social media about specific actions you've taken based on customer feedback, such as adding a frequently requested product to your store's shelves. Bonus: post photos!
An important part of the perfect customer experience is the direct and personal follow-up with the customer. E-mails are an excellent means of doing this.
Ask at checkout, customer service, the returns desk, or all three for an email address so they can send the request for a review electronically. this saves paper and may be the preferred way for many customers to express their opinions. However, you risk a lower participation rate, so you should monitor your results.
It's time for a visit from our dear friend, the Rep. They have signs. They can be overlooked. They have cards with a link that customers can go to. They can be overlooked. Leaflets are ignored or used as waste paper. The point is that all of this effort is passive. but a direct request is difficult to ignore, especially when formulated in concrete terms.
For example, your employees can say, "I'm glad you found what you were looking for. We're always striving to improve and would appreciate it if you would leave us a review. On your receipt/on the shoptimizer there is a link that will take you straight to our Google my business profile. It only takes sixty seconds. Thank you!"
Formulate the requests for evaluations with open questions or statements. Avoid "would you like to write us a review?". In most cases, a simple "no" will be the answer.
Hang signs with the logos of third-party rating platforms on your front door window. With signs like "find us on yelp" or "find us on trip advisor," you can let your customers know where they can learn more about your business, leave a review, and read what previous customers have said about you.
Google offers a free service called #smallthanks that brick-and-mortar businesses can use to get more reviews. sign up for google my business so you can get your free poster, stickers with your real customers' five star reviews.
Start today!
Try one of these tips or all five. What's important is that they start, whether it's emailing every customer after an interaction or picking up their free Google review poster. When you proactively ask your customers for a review, they feel heard and keep coming back. And then they send their friends! The shoptimizer tool is great for letting customers rate you directly at the point of sale in front of you. This allows customers to share their experiences directly at the moment they made them. So don't wait for your competitors to get more reviews than you. if they only get five new reviews, they're much more likely to be the business that new customers go to.
Users value online ratings and comments when deciding on the best company, store, or restaurant. Therefore, the reviews that customers left after their experiences with each company should be considered important.
Up to 9 out of 10 users care about the reviews or comments that appear on each company's website. Before contacting them, they evaluate these opinions and then enter the decision-making phase. This is especially true for local businesses.
According to research from BrightLocal, 85% of internet users read reviews before making a purchase and 65% read an average of 6 reviews before making a purchase. The importance of reviews is greater than we think, as they are often at the root of a company's good reputation.
What are ratings?
The ratings are opinions or comments that users leave on the Google website. If you search for the company name, you will see the details of the company on the right and some reviews below it. The main function of reviews is to increase the visibility, trust and credibility of the business when they are positive and genuine. As a result, Internet users and future customers looking for the services offered by the company will be more convinced.
Therefore, reviews become a key factor in the user's decision-making process as they can make the decision for the user whether or not to buy the product or service.
An example of how a potential customer perceives our credibility is the number of stars that previous customers have given in their reviews and that appear in the search results. Five or more positive reviews on the Google My Business page is of the utmost importance for your business or online store.
How do I get reviews for my business?
You can encourage users to leave a positive review about your business by doing the following:
How should you respond to negative reviews?
This step is practically the most important, because you must remember that everyone has different opinions, and if one of them is negative, you should not get nervous, angry or react negatively. You should try to understand what happened and how to solve the problem, because even negative opinions, if they are sincere, will help improve your business and generate more opinions. Here are 6 tips on how to respond:
Why is it important to leave positive reviews?
There is no doubt that anything positive is good for business. The fact that they give a good rating for your product or service is satisfying in the first place, but if we add that this is made public, it becomes a plus as it is beneficial for the company and for the customers is because it helps them choose the best option for their search.
We must assume that the review reflects the customer's opinion of their experience with our company. This allows us to analyze the shortcomings and merits of our activity, which means that mistakes can be corrected and we can continue to improve day by day.
Reviews are a fundamental part of business, even if we might think that they don't contribute anything, it's quite the opposite, we can't ignore them, because they are a source of information that should at least be considered and answered. Reviews are about your business and how people resonated with what you wanted to show.
If we get bad reviews, first of all, disbelieve your company, what you are about to say about it. If someone didn't have a good experience, they will show that too, and this problem needs to be solved for future experiences. We have to show that the company is reputable and credible so that we can put ourselves in the minds of our target group so that they trust us with their purchase.
]]>Learn how to improve your restaurant reviews!
Are you wondering if your restaurant reviews really matter?
In this article I answer these and other important questions!
More and more people are taking the time to leave restaurant reviews to warn the next customers. This is something that can be seen in all types of businesses, from eCommerce stores to the smallest stores in different cities around the world.
If you're here, you're probably concerned about that.
Today I'm going to talk to you about:
The importance of restaurant reviews.
How are online reviews affecting your restaurant?
And what steps you should take to improve your business' ratings.
If you have a few negative reviews on your business website or Google My Business page, don't worry - take action to improve them!
Finally, I would like to show you one more way to render your restaurant's online reviews harmless.
Let's get started!
Are reviews important to your restaurant?
So... are they important?
In short, yes, very much so.
In the old days, if you ran a restaurant, you had to wait for reviews in magazines and newspapers from critics who were treated like royalty.
Today this has gotten a lot worse - or better, if you think about it - because everyone who walks into your restaurant has an opinion about your service.
The complex part is that every customer at your restaurant is a critic and has the power to cast their opinion on your company's online reputation.
That may sound like a watered down version of the past.
Many reviews have less impact on your business because they are of lower quality compared to an expert opinion.
However, the truth is that everyone has an opinion, and that opinion is exactly what the customer behind them expects to hear.
Why is that? Because it is easier to identify with the opinion of someone who is in a similar situation to you.
And not the opinion of a renowned restaurant critic who might have a different perspective or motivation.
For example, what good is a review by a restaurant critic when you are looking for a family restaurant?
With that in mind, parents want to hear from other parents who are good or bad at their restaurant to know if it's a good choice for a family outing.
That's why every review left on your restaurant's website is important.
It can make all the difference if a certain type of customer, who may belong to your target group, does not prefer your restaurant.
How are online reviews affecting your restaurant?
Nowadays, most people who are looking for a restaurant do their research first on the Internet and are thus better informed about what to eat and where.
That doesn't mean your restaurant has to be perfect, but it does mean that you should put a little more effort into service and have an active policy for dealing with complaints.
Bad online reviews affect your business in many ways.
Don't worry about a single negative review - as long as you don't have more negative than positive reviews, there's nothing to worry about.
Here's what you can expect:
Even though online sales or take-out and delivery are an important part of your revenue, it definitely won't help your restaurant.
Good online reviews have a very positive effect.
Of course, we've only talked about negative reviews so far - mainly because nobody is afraid of positive reviews. Here are their advantages:
In general, it's good if your restaurant has good reviews.
However, too many positive reviews giving you a perfect online rating can look bad. You could buy reviews, remove negative comments to protect your reputation, and more.
But in the end you can't please everyone.
Steps to improve online reviews for your restaurant:
There are a number of things you can do to improve your restaurant's online reviews and reputation.
Below are the steps you should take to achieve this in a systematic way and without making too many changes to your business processes.
The service in your restaurant is not perfect - no matter how you arrange it, it is impossible to create something that satisfies everyone.
But that doesn't mean you can't improve it enough to satisfy the majority of people in your target audience.
Because of this, you can use negative reviews to improve various aspects of your restaurant.
Here's what you should do:
In these cases, you have two options, which I will explain below.
Respond to each review.
Positive and negative ratings can be improved with a polite comment thanking them for the rating, whether it's good or bad.
Either way, and keeping the previous step in mind, both can help grow your restaurant.
In the event that you receive a negative review that doesn't make much sense to you or your restaurant, you have two options:
Anyhow, leaving a reply to each review gives you the benefit of making each person feel that their opinion is valued.
And also that you pay attention to constructive criticism and actively search for strategies to solve problems in your company.
When you open a restaurant, positive reviews will have a positive effect on the flow of customers to your restaurant.
So it's always a good idea to remind people that you're featured on the major review sites in your area.
A good method is to use tools like the shoptimizer and bring the bill to the table without being asked. Thanks to the built-in NFC technology in the elegant wooden housing, visitors can easily submit a rating during their stay. All the guests have to do is hold their smartphone up to the device and they will then be forwarded directly to their rating page.
With the tool, you don't have to beg your guests for ratings too intrusively. Because they simply put it on the table and anyone who wants to give a rating can do so, and those who don't want to don't have to. It's the perfect and most unobtrusive way to get a review.
You will see that getting good ratings becomes child's play and this is also reflected in the sales and general success of your company.
]]>Sustainability and social aspects are particularly important to us, a young start-up from Austria.
SUSTAINABILITY:
Our shoptimizers are made from Austrian wood, which comes from sustainable forestry. The main component of our marketing tool is wood and only the attachments, such as the NFC chip, are made of plastic. However, these can be recycled according to type. We see the beauty in nature and it is not always the same and that is a good thing. Different growth lines in the wood make each shoptimizer unique.
SOCIAL ASPECT:
The wood is further processed by the social workshop Pro Mente directly in Salzburg. Pro Mente helps the long-term unemployed to re-enter the world of work. The blanks are made carefully and with a lot of love for the wood.
The individual design of the engraving is carried out by the Ruperti workshops of Caritas. The Ruperti workshops in Altötting are a facility for integrating people into working life; recognized as a workshop for people with physical or mental disabilities. Our shoptimizer products are refined in this social facility with great attention to detail and fun at work. In addition, employees receive support and support in their jobs.
PERFECTION:
We maintain a very good relationship with both companies and support them in production. It is important to us that our shoptimizers are delivered to our customers perfectly, both visually and functionally. Perfection is our drive and our absolute goal. That's why we take a lot of time for the production and testing of our products so that you, as our customer, receive a unique, perfect marketing tool.
PERSPECTIVES:
However, since we are also aware that the wood look is not consistent in every company, we at shoptimizer are working on a version made of Corian. Corian is made of stone with a very small amount of plastic. A compromise to avoid an all-plastic solution.
We want to bring the power of nature into the company and also give our posterity the chance to lead a carefree life and to produce almost no waste that cannot be recycled.
]]>Hotels depend on good reviews on the internet. This does not only include the reviews in TripAdvisor or Booking.com. Tourists are paying more and more attention to Google reviews of hotels. Especially in the case of a spontaneous booking, Google searches for "hotels near me". The hotels that have the most ratings are then displayed first.
Since tourists are unfamiliar with the area and usually have no other clue, they rely on the reviews and choose the accommodation with the most reviews. For this reason, it is important for hotels to expand their Google reviews and thus their online presence.
Beatrix Aichhorn runs a hotel in Grado (Italy). She placed the shoptimizer rate-me next to her guest book. Thus, your guests can simply and easily submit a Google rating at checkout. All the guests have to do is hold their smartphone briefly on the wooden tool. The short touch connects to the hotel's own review page "Casa Bea" using NFC.
NFC stands for near field communication and is installed in almost all smartphones. The short touch is sufficient to be forwarded directly to the evaluation. Guests don't waste too much time rating and can share their feedback with future hotel guests.
Beatrix, the boss, is happy because she gets regular feedback from her guests and can therefore continuously improve her service. In addition, it is easier for new guests to find in the Google search because its online presence is improved by the many reviews. Her website also benefits from the many reviews and gets more views since she has the Shoptimizer tool.
Bella Italia at Casa Bea Grado.
Whether it's an oil change or a new car, the customer's opinion is always in demand!
Trust is particularly important when buying or repairing a car. After all, everything must be properly checked before putting a vehicle into operation on the road. Traffic safety is important to everyone. Therefore, when buying a used car or a new car, a certain degree of trust and reliability is required. Of course, this also applies to repairs and regular service appointments. A competent partner is a must for most consumers.
But what to do if you don't yet have a mechanic or a car dealership you trust?
In this case, the only way remains to be guided by the reviews of the various options. Because the experience of others is usually very valuable and saves you trouble and energy. The best-known and most frequently used platform is the Google reviews. Because this is the easiest and fastest. Consumers can quickly compare the car dealerships with just a few clicks and choose the best based on the ratings. Most of the time, the choice falls unconsciously on the company with the most and best ratings. Because these companies are also displayed at the top when searching the web.
This means that if a car dealership wants to stand out from the competition and wants to appear on the internet as the most reliable partner when it comes to repairs and new cars, it needs a lot of Google ratings. Word of mouth alone is not enough to be successful in the long term, especially in order to attract new customers to the workshop. Google ratings are therefore indispensable for car dealerships and car dealers.
The easiest way to get the ratings is with the shoptimizer "rate-me". This only has to be placed near the counter or at the service point near the customer. Customers then have the opportunity to immediately submit a Google rating when picking up their repaired car from the workshop or when buying a new car. This works with the help of the built-in NFC technology in the shoptimizer. The technology leads directly to the Google rating of the respective car dealership when you touch it with a smartphone. Customers can then rate the service and advice of the respective car dealership in no time without having to do a lot of work themselves. This in turn benefits new customers who are looking for a reliable workshop and can better orientate themselves on the ratings.
The car dealership significantly increases its online presence and gets more reviews from real customers in the store. This also has a positive effect on the website of the car dealerships. Because the regular reviews have a positive effect on search engine optimization (SEO).
The use of shoptimizer in the car dealership results in an advantage for the company as well as for the customers.
Well then, we wish you a safe journey and always a parking space. 🚗
]]>Shoptimizer is not only popular in shops, hotels or restaurants. Companies also use the tool successfully to better digitally network with visitors, prospects or customers. The same goes for the Alumero company . The shoptimizer with the direct link to the company website is in the reception . In this way, visitors can look at the homepage in the short waiting time. All they have to do is hold their smartphone on the shoptimizer for a moment . These are then forwarded quickly and easily via NFC. This makes the waiting time go by faster and visitors can find out about the current projects or subscribe to the newsletter.
"Our shoptimizer is a real eye-catcher at the booth," explains Christof Hillerzeder from the Alumero sales team . He highlights the many benefits it has for the company. It's not just the beautiful look that draws the attention of visitors to the fair. Although this is often the first thing people notice. Because the company logo is engraved in the noble wood and attracts everyone's attention.
The practical thing, especially at the exhibition stand , is that the interested parties who use the shoptimizer are no longer unknown to us. Because the moment visitors arrive at the company's website, they accept the cookies, and by doing so they agree that we may transmit advertisements. This brings us enormous added value, as we can reach a special group of interested parties who could no longer be reached without using shoptimizer . This allows us to use targeted advertising campaigns to remind visitors to our trade fair stand of our company. In addition, the traffic on our website is increased by the shoptimizer .
Through the regular evaluations provided by shoptimizer , the visitors can also be analyzed and that helps Alumero then in turn to specify the target group and to initiate appropriate marketing steps.
For the Alumero company, the shoptimizer has become indispensable and has a permanent place at their trade fair stands around the world.
The product can easily be purchased in the online shop or by telephone: Dauntles GmbH / www.shoptimizer.at / office@shoptimizer.at / +436644686119
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The "shoptimizer" draws attention to the special features of each community and each tourism facility. It informs guests in an uncomplicated but permanent manner about the beauty and sights of a region.
Every community is happy about more visitors, lively tourism and additional guests. Unfortunately, tourism in particular has declined during the pandemic period. A young Austrian company now wants to give tourism new impetus with the help of modern technology and ensure better networking with local guests.
Numerous communities are already benefiting from a small, sustainable product called "shoptimizer". Behind the brand there is a kind of universal key to the online world and to the product and service evaluations that are important today. The "shoptimizer" works with the completely uncomplicated NFC technology. NFC stands for near field communication and is known, for example, from the door openers in the hotel industry. Recently, this NFC technology experienced a further boost in popularity through payment services such as ApplePay or Google Pay. With NFC technology, a brief contact with a smartphone is enough to connect digitally with customers and guests in a matter of seconds.
The "shoptimizer" is not only functional, it also looks good. The small device is made of 100 percent fine, Austrian and is produced by a regional, medium-sized company. The "shoptimizer" can be individually designed with the coat of arms of a community or equipped with a cheerful text. This makes the "shoptimizer" a real eye-catcher:
The NFC technology is more user-friendly and cannot be manipulated compared to the QR codes used for this purpose. Since 2015, almost all smartphones have been equipped with NFC and are compatible with the "shoptimizer".
The NFC technology is completely invisibly integrated into the elaborately finished wooden designer piece. The small NFC heart is then programmed with the various web and social media channels of the communities without much effort. Tourists, guests and locals only need to "tap" the "shoptimizer" placed at busy squares, sights, info points and popular meeting points with their smartphone and they are automatically connected to the digital channels of the municipality, the tourist office or, for example, hotels or guest services forwarded.
Examples of such "shoptimizer" connections are:
Almost all smartphones that have been on the market since 2015 are equipped with NFC and are therefore compatible with the "shoptimizer". NFC technology is more user-friendly and tamper-proof compared to QR codes used for similar purposes.
With the "shoptimizer" "offline visitors" become "online visitors" in no time at all. This allows a long-term relationship to be established, as guests and visitors continue to be connected to the municipality or tourist office via the specific digital channels. You can also address your own residents.
The benefits for a community include:
The "shoptimizer" is thus proving to be a cost-effective, tourism-promoting digitization measure, which enormously facilitates the information work of a municipality or a tourism organization and can draw the attention of many new guests to a region and its offers.
]]>A hotel can have the best quality at the best price in the world and still not be successful. You already know that. You also know the huge role digital marketing strategies play in your hotel business.
But what's the key? It's simple: create a solid differentiation strategy that will help you stand out in the burgeoning hotel market and show why a customer should go to your hotel and not another.
If differentiation is the process by which your hotel stands out from the competition, and a differentiation strategy is the guide to knowing how to achieve this, then digital marketing tools are your vehicle to execute that strategy.
Developing and executing a differentiation strategy is a five-step process that begins with analyzing and understanding your hotel's strengths and ends with telling the world how you will enhance your guests' stays. Let's look at these five steps:
What makes your hotel stand out from the rest and how does the customer benefit from this? This is the first strategic consideration you must make in order to stand out from the competition: does your hotel specialize in a specific audience, does it offer exclusive services, does it have an idyllic view, etc.? These simple questions will help you focus your next strategy by aligning your communications with what the customer will truly find at your hotel and not at another.
It has been proven that companies that research their target audience and understand their needs tend to grow faster. The research helps you to better understand the needs and concerns of your customers and to align your hotel with them. You have a huge source of digital data! Research which social networks, blogs, opinion portals, etc. your target group is active on and "listen" to what they say.
It's time to analyze exactly what makes you different from the rest and what allows you to offer unique and exclusive value to a very specific market segment. Build your list of differentiators using these three simple steps:
- Make them realistic: It is crucial that your differentiation is realistic. Otherwise, you create unrealistic expectations (overpromising) that will negatively impact your digital reputation and lead to a loss of credibility and subsequent bookings.
- Relevant: Does your differentiation really matter? If what we want to boast about isn't really a crucial quality, we're wasting our time.
- Demonstrable: You may have identified real and relevant differentiators, but they are utterly useless unless you provide hard evidence to back them up. No matter how realistic your differentiation, if you can't back it up with evidence, your customers won't believe it.
Once you've identified your real, relevant, and demonstrable differentiators, you should align your communication plan's message with them and create a unique experience proposition for your prospective customers.
Now you are ready to tell your story to the world. Well, your target audience. Most of your potential future customers will look at your website before making a booking, so this is a good place to start. The first impression is very important. Your website should ask your visitors, "Is this a hotel for me?" respond.
In addition to your website, you have a variety of digital tools at your disposal to spread your story and attract more users. Blogs, social media, eBooks, videos and a whole host of other channels to get your message out there. However, you need to be clever in this area so that your content focuses on quality rather than quantity. Choose the most important distribution channels through which your target group moves the most. Focus your communication efforts on these areas and keep the quality of your content up to date. It's better to focus your energy on just 2 channels than to misinvest it on many channels. To fire up the selected channels even more, place shoptimizer with a direct link to the desired channels at reception or in the waiting room. Guests can then easily use the tool at the reception and go directly to your channels via NFC. To do this, they only have to hold their smartphone to the shoptimizer for a short time and they will be forwarded immediately. Channels can be Google reviews, Facebook, Instagram or even websites. Because the guests also get in touch with you digitally, they can bind them better. Shoptimizer also helps to create a target group that can then be used for marketing. It is the most promising form of an online advertising campaign if it can be placed at really interested guests and similar people.
Monitor and control the impact of your publications. The results will show you how, when and what content is most appropriate and its maximum effectiveness. By listening to your stats and acting on them, you can increase the quality and reach of your message. You will build an increasingly positive reputation, which will directly impact your bookings.
Differentiation is a strategy that, if developed well, will improve your hotel's brand awareness and vibe. The end result will be higher booking growth.
]]>Gathering customer reviews has always been beneficial to businesses, but today its importance is even greater.
Collecting customer reviews has three main benefits:
As for the last point, collecting genuine and honest online reviews of your services is becoming increasingly important. While you've got all the other elements of your local search strategy in place, the power of ratings data shouldn't be underestimated.
First, the impact of customer reviews on other potential customers cannot be underestimated. You can tell me you're nice and I might believe you. However, when an unbiased third party tells me you're nice, I'm much more inclined to believe it. A recent study found that customer reviews have the greatest impact on purchases. Another study found that 88% of consumers read reviews before making a purchase, and another study found that 63% of consumers are more willing to make a purchase on a website with customer reviews.
One hesitation that companies have when seeking online reviews is the fear of getting a bad review. However, the odd bad review isn't necessarily a bad thing. When you actively respond to bad reviews and try to rectify the situation, you show your new potential customers that you care about your customers. In fact, one study found that bad reviews can increase sales by 67%.
So why are testimonials so important to an SEO strategy? In its quest to provide the most relevant and beneficial local search results, Google not only wants to know what your business does, but how it's perceived. A large part of this is done by seeing how many reviews you have and what your average customer rating is. Evidence anyone? The tour illustrating the capabilities of the new Google Maps makes it very clear that if you do a local search, the top-ranked businesses in your area will be displayed. Also, Google recently updated the map search layout and now shows ratings and reviews much more clearly. In addition, the following applies to Google: content is king. Adding user-generated content to your website or Google Plus page is a great way to add new, fresh, and unique content.
The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. When a person browses Google search results for a local product or service, the business listings that include customer reviews are more credible and, of course, get more clicks. If your listing has a 4.5-star rating with 18 reviews in search results (and your competitor's listings have fewer), that's strong social proof that your product or service can be trusted.
Another fact to be aware of is that nowadays your customers will evaluate your products or services whether you want them to or not. Even if the reviews aren't published on your website, there are numerous sites like Yelp, Trip Advisor, and social media where reviews will appear. To maximize the impact of your reviews and have as much control over them as possible, encourage your customers to leave reviews about your business on your Google Local page.
Now that we've established the importance of customer reviews, especially online reviews, how do you get your customers to write reviews for your business?
First of all, and this is the most important thing, you should provide great customer service. Happy customers mean good ratings and reviews. Second, you must adopt an active strategy to encourage reviews, rather than waiting for it to happen on its own. An easy way to start collecting reviews online is to ask family and friends to rate your business. Next, you should develop a strategy for asking both existing and new customers about their purchase; the quicker this happens, the more likely you are to receive a review from them. Make it as easy as possible for your customers to leave a review by placing shoptimizer in your company. This gives customers the opportunity to give a good rating within seconds.
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10 TIPS FOR THE SUCCESS OF YOUR HAIR SALON
Think of the case of a person who takes a flight to go to their hairdresser's, or the group of ladies who meet at their hairdresser's every Friday afternoon... Or the young women who absolutely have to be fashionable want and discover a hair salon that offers the latest cuts and colors ... There are as many cases as different clients that make or break the success of your hair salon.
There is no magic formula that will guarantee the success of your business, but it will not come by itself either. Success is not an accident, but the result of doing things right.
10 tips to help you succeed :
1. I dealer customer
First, you need to define your ideal customer. Prospect profiles help you uncover the reasons that drive clients to visit your salon or choose another business.
How do you define an ideal customer? You should create a general profile for each type of client who visits your salon regularly, recording characteristics such as age, gender, working hours, frequency of visits, and desired services...
The goal is to think about the motivation that drives this type of profile to come to your salon and not another. Ideally, you should be able to define at least four different prospects and know which of them may be more profitable (one or more) so you can tailor your business marketing even more to their needs.
The reasons why a client chooses your salon can be very different. For your professional specialization, for your longstanding existence with a certain degree of recognition, for word of mouth, for the awards, etc.
The most important thing is that you know your clients and can reinforce the reasons that make them come to your salon.
2. Name of the hair salon
Something as simple as the name of your hair salon can make a world of difference. It's not the same " John 's Barbershop " as "Franz Müller, Haaretz". The first name might try to capture a type of male customer who, as always, trusts the barber to take care of his beard and hair (hipster), and the second speaks of a business run by a professional, his Prestige that attracts customers.
The name will be the first element that attracts your potential customers, so you should choose it according to the type of customers you want to target.
3. The team
Choosing your team is fundamental to ensure a good job without having to do everything yourself.
Surround yourself with a well-trained team ready to learn and innovate.
4. Selection of products and continuous training
Continuing education keeps you up to date with tools and products. Companies that offer products at low cost operate at a price that does not allow them to be as flexible in offering education and training programs . This puts the hairdresser at a disadvantage compared to those who have received such training. In addition, cheap products do not offer the same quality and unexpected results can damage your company's reputation.
5.Marketing 2.0. Openness to new technologies
A pair of scissors, a comb, lots of art and... Facebook. Social networks offer a previously unavailable opportunity to present an offer that can reach the whole world. It's now easier than ever to get your work noticed and recognized, but it also takes some effort. Familiarizing yourself with social media can help you attract new customers and build loyalty from those you already know. are suitable for this shoptimizer perfect. Because the tool is placed in the hairdressing salon in the waiting or checkout area and customers can interact with you online immediately and easily. The built-in NFC technology forwards to your specific social media profile and customers can follow or like immediately. Google reviews are also a good way to stand out from the competition. The shoptimizer is also suitable here . Because it couldn't be easier for the customer to give a rating. So use the tool to bind your existing customers more to you and thus be able to address new customers more easily.
This is how you turn your customers into fans and you can remind them online of your offer and your products at all times.
Of course, to get your work known, you need to be very careful with photography, light, and background. You don't need the latest SLR, but it's a good idea to have a well-lit area for selfies with your subtle logo and a pleasant atmosphere.
6. Customer Support
The hair salon should be a center of relaxation. Aesthetics, music, comfort and services should be considered in detail. Today, there are many hair salons that offer coffee, tea, or a well-served beverage, not in disposable cups, but in something that fits the salon's aesthetic.
Likewise, we need to offer a variety of services, not just cut and color, but also treatment, repair, anti-hair loss products... and align these services into a unique experience.
Try to maintain an agile and well-coordinated booking service that always keeps the salon at full capacity.
7. The aesthetics of the salon
A hair salon can be as personal as the hairdresser's home. The goal should be to provide an experience that is geared towards the type of customer you are looking for.
Colours, furniture and decoration must be in harmony with one another to convey a welcoming feeling and confidence. The aesthetics of the salon usually reflect the same character as the people who enter it.
A design with bright colors, graffiti and music like pop or rock 'n' roll can cater to a modern customer looking for the latest color trends and more radical cuts.
Most salons today focus on a more general client who seeks relaxation in their beauty treatments. Neutral and pastel tones, good lighting, plants and large mirrors give your salon a spacious character and create a much more relaxed atmosphere.
8. Keep up to date with trends
Keeping up with fashion and trends will always give you an advantage over other hairdressers. Pay attention to the color trends that match the respective season and advise your customers accordingly. Read magazines about new trends and always stay informed about what is currently modern. Many customers who do not have time to find out about the trends themselves want this.
9. Logistics
Saving means winning. When you stop hoarding products and keep track of what's selling best, your life becomes easier. Make sure your warehouse is well organized and don't let poor logistics get you down.
10. Pricing
Some experts say more than 14% of customers are lost because of pricing. Both too low and too high prices have a negative impact.
One should not be guided by competitors' prices (which is common practice). "The difference lies in the professionalism and quality of the services offered, not in whether they are more or less expensive.
]]>What are ratings?
Ratings are the comments people leave after visiting a restaurant or hotel and then ask for feedback. They are widely featured on sites like TripAdvisor, Booking and also on Google. The importance of reviews lies in the fact that the company receives direct opinions from users, who usually rate them with stars (usually from 1 to 5) and with additional comments about their experience in their company - a very important source of information!
When we talk about internet search engines, the king in Germany, Austria or Switzerland is Google. It is about the business information system Google My Business, which we will write about here.
Why is it important for customers to leave reviews for your business?
First, because the review represents a genuine opinion about the customer's experience with your business. If it is a restaurant, they will give their opinion on the food received, the service or other factors to be considered; if it is a hotel, they will comment on the spaciousness of the room, cleanliness, etc... They will thus become an important feedback that will allow you to analyze shortcomings and merits and therefore correct the mistakes and to keep improving day by day. Nowadays it's a mistake to say I don't care about reviews because they are a source of information that should at least be paid attention to and answered.
While it's true that there are reviews that are wrong and there are people who give bad reviews, that's not usually the case, and these systems are becoming more sophisticated to ensure the reviews are as reliable as possible.
The second reason it's important to have positive reviews for your business is that the business and star rating card section with reviews is one of the first blocks of information that appears when searching mobile search engines. When you do a search, e.g. B. "Lawyers in Salzburg", you will be shown the first three results on the local map of Salzburg with the best positioning. One of the factors that influence whether you appear there or appear at the top is precisely the reviews, their quantity and quality.
One of the most important sites when it comes to getting reviews is undoubtedly Google. Thanks to the enormous penetration of smartphones, it is becoming increasingly important to be well positioned on Google, because the first thing that appears in a mobile search is almost always the map of the area.
How do you get customers to rate you on Google?
First of all, you must have a Google My Business profile. You cannot receive reviews without a business profile on this site.
The following steps must be observed:
As you can see, it is a process that you should recommend to your customers to get recommendations (positive reviews) and criticism (less positive reviews).
Don't know where to start and need help?
We at shoptimizer are experts in the field of Google reviews and are happy to support you in getting more of them. The shoptimizer tool is placed near the customer and helps you to break the ice and easily get Google ratings in a playful way. The built-in NFC technology allows customers to be forwarded to your Google rating option on site in a matter of seconds, just by touching their smartphone. In addition, we support you with high-quality documents on how best to answer reviews or ask customers to do so. We teach our clients the right methodology to get many reviews and be successful in the long term.
]]>10 WAYS TO GROW YOUR RESTAURANT
Have you ever asked yourself this:
How can I make my restaurant more successful?
If you own a restaurant, no matter how big or small, this must have crossed your mind many times.
You already know that to do this, you have to consider many aspects of your business. There are countless components that you must consider to make your restaurant profitable and you must master each of them in order to grow your restaurant and be successful. Growing your restaurant is not easy. If you want consistent sales and your restaurant to thrive, you need to make investments.
Since we want to help you grow your business, we offer you fifteen tips that you can put into practice to differentiate yourself from even the most prestigious restaurants:
You can't expect old-fashioned marketing techniques to help your restaurant succeed. In order to grow your restaurant, you must strive to find innovative marketing strategies that will attract more customers to your establishment.
Is your current plan not bringing the sales you hoped for?
It's time to start planning again. Try new methods, such as advertising on Facebook or Instagram. Once you've tried different marketing techniques, evaluate what best contributes to the growth of your restaurant.
When it comes to being innovative, don't just focus on your marketing efforts.
The last thing you should do is imitate other restaurants in your area, even if their concept is successful. You need to stand out from the crowd by offering a unique experience. Think differently in all areas of your restaurant management. You can expand your menu with new dishes that will surprise your guests, transform the interior in an original way or even organize original events that your customers will not expect.
When it comes to being creative, imagination knows no bounds!
Build strong relationships with your community by getting involved in local activities.
Set up your own stand at a local event or organize various activities to educate your customers about your products. These are examples of how you can make yourself known in your community. They also allow you to meet your customers in person. When your customers feel like they know you and your product, they're more likely to become repeat customers, and you can let word of mouth do the rest.
These strategies will surely help you grow your restaurant.
Similar to the above, you can partner with organizations in your area to run charity or fundraisers. You'll be doing something good for your community while building a positive image for your restaurant that can attract more customers. But these events can also include cooking classes, televised games or dating: creativity is also required here.
If you have an extra room or a locked area in your dining room to ensure privacy, provide the opportunity to host birthdays or other celebrations, and provide a discount for large groups.
Use a rewards program to reward customers who come back to your restaurant.
If you do this, you're more likely to get good feedback every time your customers come back. It's a simple trick to improve your restaurant: your customers will be more willing to eat at your restaurant if they know they can take advantage of a discount.
Without a highly visible and convenient location, it can be difficult to attract new customers and grow your restaurant. When choosing a location for your restaurant, you should make sure that it is clearly visible from the street, easily accessible and easy to find.
Of course, this increases the likelihood that people will see your restaurant and decide to visit.
When your customers visit your restaurant, they expect a personalized experience.
This is something that many famous restaurants don't offer, but introducing it will keep customers coming back. If you want to offer a first-class service, you must have highly qualified staff. By hiring and retaining competent employees in your company, you can ensure that your customers always feel well taken care of when they visit your restaurant and this will no doubt contribute to the growth of your restaurant.
But in addition to the excellent service in your restaurant, you should not forget about the online service. Hire enough staff so that at least one of your employees can handle online sales. Online customers are just as important as those who visit your business and deserve the same quality of care and service.
Have you noticed that even the smallest restaurants offer their best dishes for group orders or business meetings? You too can use this strategy.
Choose from your dishes what to prepare for large orders and present it in an attractive and practical way and at competitive prices. Encourage your customers to visit your restaurant in person or visit your website to take advantage of the specials on that dish. These sales increase the popularity of your product, drive additional sales of other dishes, and meet your customers' expectations. All of these will contribute to the growth of your restaurant.
This is a strategy that guarantees more customers will come through your door.
This investment does not have to cost a lot of money, as many local artists also seek the publicity that comes with performing on stage in a restaurant. If you're not quite sure what kind of entertainment to offer, first try to keep it varied (the possibilities are numerous: magic, comedy, a band...) until you find the right recipe. Then you can decide to enter into a regular contract with the artist(s) of your choice. It also doesn't hurt to just ask. Ask your regular customers what kind of live entertainment they prefer.
Customers who go to a restaurant during happy hour (which can last from 2 p.m. to 7 p.m. depending on the venue) are not only attracted by the cheaper drink offerings. Remember that smaller portions of food and snacking are becoming more common, and take advantage of this.
Along with discounted drinks, offer a simple happy hour menu. You can offer a selection of the same dishes you serve for lunch or dinner, but in smaller portions and at cheaper prices. Try to choose dishes that take less time to prepare and that guests can easily share without the need for cutlery (things that can be eaten with your hands).
Constructive criticism can make your business thrive.
Send out customer satisfaction surveys or use tools such as shoptimizer to ask your customers for feedback right after their visit to the restaurant. Find out what your customers appreciate most about your company. In addition, your customers may have suggestions on what you can improve. Maybe they're looking for a specific item on your menu, or they're having trouble ordering online.
Your feedback will help your restaurant continue to grow, and your customers will be grateful that you consider them.
With the shoptimizer it is playfully easy to generate more reviews. The tool only has to be brought to the table with the bill and customers then have the option of going directly to your rating option with just a quick touch of a smartphone. Then they can share their impressions in the restaurant.
Google reviews also help to attract new customers to the restaurant, as restaurants with many reviews are listed higher up in a search. Customer feedback not only helps to improve the offer, but also serves as a success factor for new customers in the future.
]]>The importance of customer reviews on Google
Before buying any product or service, it is common to read reviews from other consumers. Google customer reviews are a key element in the sales process. In many cases, they are decisive for whether the prospect buys the article or not. Do you want to know what is in the customer ratings on Google?
What are Google Reviews?
The main search engine on the Internet, Google, offers a service that allows collecting information about the level of satisfaction of customers who have purchased a product or service. Google Customer Reviews gives customers the opportunity to take a survey to rate their experience.
Google reviews for online shops appear in an area provided by Google My Business, where users' opinions about a business can be found.
It is a free platform offered by Google so that any company that wishes can create a listing with the most important information about the company. It includes aspects such as a description of the activity or location in the case of physical transactions.
Google My Business listings appear on the right side of Google results when the user types a business name into the search engine. In addition to the above information, you can include useful information such as: B. the opening times in the case of shops, the type of products offered or customer reviews of your services or products.
The latter are integrated in a very simple way. Each user can rate the shopping experience from 1 to 5 stars. There is also a text area where the consumer can write a more detailed review by giving their opinion in the form of comments or even including photos in the reviews.
Why are Google reviews so important and what are the benefits?
Encouraging Google Customer Reviews for your business is paramount in many ways. We're going to tell you some of the benefits you'll have if you have them:
Stimulates local SEO
When someone has a broken faucet, they often search Google for "plumbers near me". Google provides a list of plumbing companies near you. The same goes for local businesses of any kind.
Typically, the user will call one of the first results that appear. Google customer reviews are an important part of boosting local SEO, meaning they help your business appear among the first in mobile searches.
They are important for your brand image
The fact that your business has more positive reviews increases consumer confidence. When a company with no reviews faces a company with a lot of reviews, the latter is always chosen. Especially, of course, if most of them are positive.
Improve traffic on your website
If a user finds that there are very positive reviews about your business, it is very likely that he or she will show interest in visiting your website and learning more about what you have to offer. This increases your sales and at the same time your position in the search engines.
It shows you where you can improve
Feedback is essential in every company. With Google Customer Reviews, you'll know where users are most dissatisfied and can troubleshoot potential errors that are hampering the shopping experience. It's important to know how the public who buys your products or services see you, what pain points you need to improve, and to let users know that their opinion matters to you and that you will work on improvements based on that.
How can you improve your customer ratings on Google?
Positive customer reviews on Google can significantly increase your company's sales. Without a doubt, the main task is to offer a quality product or service and to ensure that the customer's shopping experience is satisfactory at all times. But there are other ways to improve Google ratings.
Make it easy for customers to write reviews
Sometimes customers don't know how to write Google reviews for your business. The best thing you can do is make it easy for them to do so. Place the shoptimizer rate-me, which leads with a direct link to the place where customers can write their reviews. Place the shoptimizer in a visible place with an attractive call to action. Instruct your customers directly to use the tool and support them in doing so.
Offer your customers an incentive with a promotion
Rewards are the best way to get your customers to leave reviews. Offer promotions, discounts or small gifts to those who interact with you and leave reviews through shoptimizer. This increases the number of your reviews.
Update your Google Business account
The user should notice that you are also active. Add any business changes to your account so the consumer feels like they are interacting with a business that is renewing their information.
Respond personally and quickly to all comments
Engaging with users is a great way to make them feel like they are the most important thing to your business. Careful and positive responses to all reviews, including negative ones, are rewarded by consumers. It will also improve your Google ranking.
Ask for a review at the right time
It is important to know the life cycle of your customers in order to be able to ask them for a review at the right time. A practical example: it is much more appropriate for a dental clinic to ask the patient for a review when they have completed their treatment and see the result than on the day of the treatment itself if they are in pain or have negative feelings about the experience.
That's all you need to know about Google Reviews, their benefits and what they mean for businesses! Start taking them into account, and little by little you will see that one way or another, your business will be rewarded for it. If you need advice on which shoptimizer model is best for you and your business, contact us.
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Do you know why we all benefit from Google reviews?
Every company wants good ratings on the Internet and not without reason. Positive Google reviews have a major impact on a company's digital presence.
But do customers and guests actually benefit from many online reviews?
The answer is YES. Because who doesn't know it? You are in a new city or area where you are unfamiliar and want to find the best restaurant or shop, but unfortunately you have no information and are overwhelmed with choices. The only point of reference here are the opinions of other visitors who have already had their experiences. Not only the overall stars are relevant. Individual opinions also count, which you can read through carefully in order to be able to get an idea in advance.
Many people regularly give reviews in retail, in hotels, in restaurants, but also with personal service providers such as my hairdresser. Why?
Because you want to make it easier for future visitors to make the right choice. It also supports companies, because they can use the feedback directly to improve their performance and optimize processes.
Many regular reviews make it easier for new customers to find companies by ranking higher in a Google search. This means that when you search Google, companies that have a lot of reviews will be listed higher, and this offers a significant advantage over other companies. In addition, regular reviews also have a positive effect on SEO activity. This means that the search engine optimization is also influenced by ratings and thus the findability of the company website is improved. This increases traffic on the website and increases online sales as well as the number of offline visitors in the stationary branch.
Since Google ratings are becoming more and more important, we at Dauntles GmbH have developed the shoptimizer product line, a tool that can be used to submit ratings in a matter of seconds. Other exciting products are also planned that offer significant added value for both customers and entrepreneurs.
]]>Every community is happy about more visitors and lively tourism. Unfortunately, this has been reversed, especially during the pandemic period. An Austrian company has set itself the task of reviving tourism with the help of modern technology and achieving better networking with local visitors.
Many communities are already benefiting from the “shoptimizer” service, as the small, good-looking product is called. The noble wood is 100% from Austria and is processed regionally. It can be customized and ordered with the municipality's logo or an individual text. The optics are a real eye-catcher:
NFC technology is installed in this elaborately processed wood. NFC stands for near field communication and has recently become well known through payment services such as ApplePay / Google Pay. With this NFC technology, a quick touch with a smartphone is enough to connect digitally with visitors in a matter of seconds. Since 2015, almost all smartphones have been equipped with NFC and are compatible with the "shoptimizer". The NFC technology is more user-friendly and cannot be manipulated compared to the QR codes used for this purpose.
The technology is then programmed with the community channels and the shoptimizers placed in busy places or tourist information facilities.
Visitors can then simply hold their smartphone briefly on the shoptimizer and are automatically forwarded via NFC to the digital channels of the municipality just by touching it.
A redirect can be, for example:
In this way, offline visitors can be turned into online visitors in no time at all, and communities maintain long-term contact by continuing to reach visitors digitally via their specific channels.
Communities then enjoy:
These tourism-promoting digitization measures support communities enormously and attract many new visitors to the region.
The product can easily be purchased in the online shop or by telephone:
Dauntles GmbH / www.shoptimizer.at / office@shoptimizer.at / +436644686119
]]>Social media has become the main ally of businesses around the world. Thanks to them, you can make your products and services known to your customers. They also help you gather valuable information about their tastes and preferences. Instagram stands out from the crowd thanks to its functionality, which is highly appreciated by users.
Discover the advantages that this social network offers for brands:
Your customers can make purchases without leaving the platform:
Instagram Shopping, an Instagram exclusive mode for businesses, allows brands to sell their products without leaving the social network. This allows the companies to tag their products in the photos and add the prices. In this way, each user has the experience of seeing a great photo with a future object that they can buy and acquire with just one click.
These are the requirements you need to meet if you want to enable Instagram Shopping for your business:
Instagram Stories are one of Instagram's most valuable tools for businesses. This allows you to post photos or short videos that users view frequently. According to the same platform, 500 million people view Instagram Stories every day, a third of the most viewed stories are owned by businesses, and one in five receive a direct message from the audience.
Award-winning platform for content marketing:
120 million users interact with brands on Instagram through messages, emails, calls or website visits. It's an important platform for understanding exactly what your users need to know and giving them that information in a relevant way, as it's one of the best channels to connect with your audience.
Instagram is a fast way for brands to gain followers and attract more people to you. Many users are more likely to follow brands just because they are on Instagram. Around 80% of people follow a business on Instagram. This allows for a very natural relationship between the brand and its followers, rather than forcing an association with paid advertising.
It allows you to get involved in your community:
Instagram has the highest average engagement rate of any social network, beating Facebook and Twitter. This is proof that your audience is more receptive to branded content than other platforms.
A great way to generate engagement is to follow people who are talking about your business or products and comment on their photos and videos. You can also use some "hashtags" and create some original ones of your own that will encourage your followers to participate. Remember that engaging your customers isn't just about posting photos and videos of your products for others to see!
You actually have to get in touch with them! Engagement is really important because it leads to real sales and loyal customers.
Tools that are placed in the sales room or at the exhibition stand are suitable for generating real and loyal followers. The shoptimizer "follow-me" is the most efficient way to get new followers regularly and without much effort. Customers only have to hold their smartphone briefly on the tool and are then forwarded contact-free via NFC to their personal Instagram profile and can follow immediately. This gives you a huge advantage in building a solid follower base.
Discover content based on their preferences and interests. Now it will also cover advertising content. This is the first significant expansion of advertising on Instagram beyond Stories and the main feed of users who follow and follow you back.
Instagram is undoubtedly one of the most important social networks for marketing. Whether you're managing a large business account, a small business account, or using it to promote your own brand.
Incorporating Instagram into your marketing strategy is a must!
]]>Whether it's a cozy coffee on the sunny terrace of a restaurant or a delicious schnitzel in the dining room, service is the most important thing in gastronomy. Guests want to be served in a friendly manner and really want to be pampered. Everyone knows what really good service feels like. You get the feeling that everything revolves around the guests.
This service needs to be rewarded, and not just in the form of a good tip. Alternatively, Google ratings are also good for showing satisfaction. Giving reviews not only pleases the restaurant, but also helps countless future guests to choose the right restaurant. Because visitors who are unfamiliar with the area in particular usually orientate themselves solely on the Google ratings because they have no other clues. It is therefore essential to take the short time for digital feedback.
Especially when you are just sitting relaxed in the sun and enjoying the day. The Shoptimizer tool is a great help for guests and restaurants. It can either be placed stationary, for example for picking up food, or simply brought to the table with the bill. NFC technology is installed in the finely processed wood, which creates a direct link to the individual Google rating of the restaurant. With the help of this technology, guests can simply hold their smartphone briefly on the tool and will be forwarded to the Google rating of the restaurant in seconds and can rate it immediately.
As a result, the restaurant regularly gets real reviews from real visitors and makes it easier for new guests to find the best restaurant in the area.
The Pizzeria Marettimo from Salzburg also uses the Shoptimizer successfully to get more reviews. Since they have the tool, the number of Google reviews has increased rapidly and more and more visitors from further afield are visiting the restaurant. The guests gratefully accept the simple rating option and are happy to be able to recommend the delicious pizza to other people.
Guests and restaurants benefit equally from the purchase of the Shoptimizer rate-me, which is why the tool is so popular with restaurateurs.
Are you in a shop and very satisfied with the service? Do you have a relaxed shopping day and no time pressure? Why not leave a review and give the store the feedback it deserves?
Often the workers in the store do not dare to ask the customers if they want to give a Google rating. The argument here is usually that this would be too intrusive. It's actually quite normal and if you put yourself in the situation, it's not bad at all as a customer to give a rating.
With the shoptimizer, it doesn't take longer than a minute anyway, and if you're really satisfied as a customer, then you're more than happy to spend that minute to help other future visitors as well.
The shoptimizer is the perfect tool for this because it is already eye-catching and encourages customers to rate it. Very often the interest in the evaluation comes from the customers themselves, as they are overwhelmed by the look and function of the shoptimizer. This alone already achieves a lot more ratings.
But if you want to get to the top of the ratings, you have to animate the customers even more in order to really get a rating from every visitor in the shop.
It is therefore important to have the courage to address the customers about the shoptimizer and the Google reviews if they do not do it of their own accord. It is quite natural to ask for a rating, and most of them are very happy to do so.
If you are still unsure when asking questions, you should give a small reward for each rating. Many shops place a small bowl with goodies or sweets next to the shoptimizer. This means that the rating given is rewarded immediately and customers become even more aware of the campaign. Many good examples come from hotels or the hospitality industry. Small things like a schnapps or a tea are often handed out here to further boost the ratings. Restaurateurs bring the shoptimizer to the table and, together with the bill, get the feedback they are entitled to, which will help them to achieve long-term success.
So there are many ways to get more reviews with the shoptimizer. Ongoing regular evaluations can be obtained simply and easily. This is good for the shops, but also for the customers because they in turn help others who visit the shop in the future. This results in a sustainable cycle and a win-win situation for everyone! #shoptimal
]]>The driving school also shows how networking with customers can be optimized.
The shop timizers "like-me" and "follow-me" offer the perfect way in the waiting rooms to make waiting more positive for the learner drivers on the one hand and to strengthen the reach of the driving school on the other. The learner drivers remain in contact with the driving school even after they have received their driving license and are presented with new offers in the posts. Digital networking is promoted and the operators of the driving school are given the opportunity to bind their customers in the long term.
]]>It has never been so easy to achieve a higher reach for the latest collection in the shop. In the fashion industry, the assortment changes regularly. In order to be able to present the latest fashion trends to customers at home, it is essential to maintain communication with them. Nowadays, this often happens via the communication portals Facebook and Instagram. The "like-me" and "rate-me" are perfect for reaching a larger circle of interested customers in this area. When visiting the store, networking in social media can take place in seconds and the customer has the opportunity to stay well informed about offers and promotions.
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