shoptimizer News
Here you will find the latest news about shoptimizer and tips & tricks for more Google reviews.
Responding to negative Google reviews: The 5-step formula and 12 templates
Answering negative Google reviews objectively: a five-step formula, twelve response templates for common criticisms, and clear boundaries for when a review violates Google's policies.
From search result to customer: How your Google profile generates inquiries
Visibility alone does not generate orders. Which four actions your profile offers, which six elements answer open questions, and how you can test your profile yourself in ten minutes.
Answering positive Google reviews: 10 templates that build trust
A four-part response formula, ten templates for typical situations, and five mistakes that render praise responses ineffective – plus the realistic time required.
Get more Google reviews: 9 ways that work in everyday life
Nine ways to collect more Google reviews in your day-to-day business: on-site, digitally, and within your service workflow. Including wording examples, sample calculations, and the boundaries of Google's guidelines.
Improve Google Maps ranking: The 7 levers that really matter
Relevance, distance, prominence: Google cites three factors for local ranking. Seven levers show how you can specifically build your visibility on Google Maps – including timeframes and measurement.
How many Google reviews do you need? Understanding and improving your star rating
How many Google reviews do you really need? How the star average is calculated, what a tenth of a point costs, and how to calculate your target value yourself in...
Keep your Google Business Profile active: posts, photos, and Q&A
Posts, photos, and Q&A are the three areas that keep a Google profile alive. Here you will find a four-week routine that takes about 20 minutes per week.
Using Google reviews in marketing: website, social media, ads, recruiting
Reviews are more than just stars in search results. Learn how to use genuine customer testimonials on your website, in social media, in ads, on proposals, and in job postings—with...
