Shoptimizer is not only popular in shops, hotels or restaurants. Companies also use the tool successfully to better digitally network with visitors, prospects or customers. The same goes for the Alumero company . The shoptimizer with the direct link to the company website is in the reception . In this way, visitors can look at the homepage in the short waiting time. All they have to do is hold their smartphone on the shoptimizer for a moment . These are then forwarded quickly and easily via NFC. This makes the waiting time go by faster and visitors can find out about the current projects or subscribe to the newsletter.
"Our shoptimizer is a real eye-catcher at the booth," explains Christof Hillerzeder from the Alumero sales team . He highlights the many benefits it has for the company. It's not just the beautiful look that draws the attention of visitors to the fair. Although this is often the first thing people notice. Because the company logo is engraved in the noble wood and attracts everyone's attention.
The practical thing, especially at the exhibition stand , is that the interested parties who use the shoptimizer are no longer unknown to us. Because the moment visitors arrive at the company's website, they accept the cookies, and by doing so they agree that we may transmit advertisements. This brings us enormous added value, as we can reach a special group of interested parties who could no longer be reached without using shoptimizer . This allows us to use targeted advertising campaigns to remind visitors to our trade fair stand of our company. In addition, the traffic on our website is increased by the shoptimizer .
Through the regular evaluations provided by shoptimizer , the visitors can also be analyzed and that helps Alumero then in turn to specify the target group and to initiate appropriate marketing steps.
For the Alumero company, the shoptimizer has become indispensable and has a permanent place at their trade fair stands around the world.