It has never been so easy to achieve a higher reach for the latest collection in the shop. In the fashion industry, the assortment changes regularly. In order to be able to present the latest fashion trends to customers at home, it is essential to maintain communication with them. Nowadays, this often happens via the communication portals Facebook and Instagram. The "like-me" and "rate-me" are perfect for reaching a larger circle of interested customers in this area. When visiting the store, networking in social media can take place in seconds and the customer has the opportunity to stay well informed about offers and promotions.