Online trade has increased significantly in recent years and poses a major threat to stationary trade. With the convenience of shopping from home, the large selection of products and the often lower prices, more and more customers are turning to online trade.
A major problem for brick-and-mortar retail is that it is often unable to keep up with online retail prices. Due to the lower costs for staff, rent and other fixed costs, online retailers can often offer cheaper prices.
Another issue is the convenience of online trading. Customers can shop 24/7 without leaving home. You have access to a much larger selection of products and can easily compare them.
In order to counter online trade, stationary retailers must reflect on their strengths and emphasize them. For example, they can offer a larger selection of products in their shops and score with personal advice and service. Offering click-and-collect services, where customers can order online and pick up the products in-store, can also be a good way to combine online and offline commerce.
All in all, it is important that brick-and-mortar retailers adapt to the changing needs of their customers and assert themselves against online trade with innovative concepts. This is the only way they can remain successful in the long term.
Google ratings are an important factor in the success of brick-and-mortar retail. More and more people are using the Internet to find out about products and services and are also looking for reviews from other customers. A good rating can help to ensure that a business is chosen by potential customers.
Google reviews are especially important because they are quick and easy to find. When someone searches for a nearby store, reviews appear right in the search results. This allows potential customers to quickly get a glimpse of a store without even having visited it.
A good review can help attract potential customers to a store. However, a bad review can make potential customers avoid a store. Therefore, it is important for stores to ensure their reviews are positive. One way to do this is by providing good customer service and making an effort to resolve any issues quickly and effectively.
Another important factor is the number of reviews. The more reviews a store has, the more trustworthy it appears. Businesses should therefore make sure that they receive regular reviews and actively ask satisfied customers to leave a review.
It's also important for stores to monitor reviews and respond to negative reviews. Negative reviews can appear when potential customers search for a store. When a store responds to negative reviews and tries to fix the issue, it can help potential customers visit the store anyway.
Google reviews can increase brick-and-mortar retailers' sales by enticing potential customers to visit a store. When someone searches for a nearby store, the reviews appear right in the search results. This allows potential customers to quickly get a glimpse of a store without even having visited it.
A good review can help attract potential customers to a store. However, an average or poor rating can make potential customers avoid a store. Therefore, it is important for stores to ensure their reviews are positive. One way to do this is by providing good customer service and making an effort to resolve any issues quickly and effectively.
Another important factor is the number of reviews. The more reviews a store has, the more trustworthy it appears. Businesses should therefore make sure that they receive regular reviews and actively ask satisfied customers to leave a review.
Stores can also use the reviews to improve their offering and service. For example, you can react to problems or requests that are frequently mentioned in the reviews and act accordingly. This is a way for them to show that they care about their customers' opinions and strive to improve their service.
