This model is ideal for companies with many locations that want to get more ratings and followers on the one hand, but also want to use a specific management tool with which the activities in the individual branches can be analyzed in detail with a small budget of €47 per device. With the business model, marketing managers, managing directors etc. always have an overview of what is happening outside in the shops. The weekly evaluations of the use of the shoptimizer allow current movements in the individual branches to be analyzed at a glance. The comparisons can be made here to the previous week, but can also be switched to monthly or annual analyses. The exact data on the use of the shoptimizer can be used to identify the best employees and branches and to draw on suggestions for improvement for the less good locations. This model also includes a regular product exchange, where the device itself can be exchanged once a year. There is also the option of receiving anonymous demographic data from shoptimizer users. These can then be used for advertising purposes and offer the possibility of identifying the actually unknown visitors in the shop/restaurant etc.